Nexus offers cost-effective, cutting edge Search Engine Marketing services to all companies determined to improve their search engine ranking positions.

SEARCH ENGINE MARKETING

  • PAY PER CLICK MANAGEMENT (PPC)

Pay Per Click Management (PPC)

Are you having trouble attracting new lead generation for your company? Do you want to reach customers outside of your immediate service area? Pay-per-click marketing could be a good investment for you. PPC marketing provides you with a level of control that is particularly useful for newbies. Advertisements can be paused or cancelled at any time. If you discover that an ad is performing better than expected, you can extend its duration. Even though you will be paying for traffic, any platform you choose will give you a lot of power. You'll be able to examine the data in real time to ensure that your ad is getting the impressions and clicks it requires.PPC will put you ahead of your competitors in the long run. The best part about pay-per-click ads is that your budget will not increase out of control. You set your budget and let the ads run without worrying about exceeding it. Budgeting is only one aspect of determining when and how your advertisements will appear. You can specify demographic groups, locations, times, and even viewers types. With all of this in mind, PPC is the most effective advertising tool available.


  • Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

SEO is important for businesses because it gives them the visibility, they need to attract customers in this digital age. A strong SEO strategy will enable brands to rank highly on the SERPs for relevant keywords, attracting the attention of prospective customers and funneling them into their sales funnel. More conversions can be obtained by incorporating SEO. More traffic means more leads, which should translate into more conversions. Sites with a good "UX," or user experience, are rewarded by algorithms in search engines.Nexus provides cost- effective, cutting-edge SEO services to all businesses in order to improve their search engine ranking positions. Our team ensures that your business appeals to both customers and search engine crawlers.



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SEO AUDITS

WEBSITE HEALTH CHECK TO ENSURE FULL SEO COMPLIANCY


To run an effective SEO campaign, you need to be sure that your current site isn’t holding you back. An audit is included in our packages free of charge but sometimes we’ll need to delve a little deeper to resolve larger issues. Our auditing team can conduct an independent review of your site, highlighting the areas that need to be improved and providing you with professional feedback and recommendations.


We can also implement our solutions at your request. We’ll look at a range of factors, including Robots.txt errors and meta data implementation, and spot any inaccessible pages or navigational issues. Once the process is complete, your website will be performing at its best, ensuring you’re generating the best possible return on your investment.



WEBSITE HEALTH CHECK TO ENSURE FULL SEO COMPLIANCY



FAQ

WHAT DO YOU MEAN BY CPC? (COST PER CLICK)

WHAT DO YOU MEAN BY IMPRESSIONS?

An impression is counted each time your ad is shown on a search result page or other site on the Google Network.

WHAT DO YOU MEAN BY CTR?

CTR is Click through Rate which means how often people who see your ad end up clicking it.

WHAT DO YOU MEAN BY CPA?

WHAT DO YOU MEAN BY ROI?

WHAT DO YOU MEAN BY AD RANK?

WHAT IS GOOGLE ADWORDS?

WHAT DO YOU MEAN BY QUALITY SCORE?

WHAT DO YOU MEAN BY CPM?

WHAT DO YOU MEAN BY QUALITY SCORE?

WHAT IS GOOGLE DISPLAY NETWORK?




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